Poppy said of the album's conception, "I'll come in with a skeleton and we piece it together. The songwriting was organized into four different journals, based on the idea of the song. She primarily worked with Simon Wilcox and Ali Payami, the latter of whom produced every track from the album. Poppy made over 40 songs for Zig, though just 11 made the final tracklist. "Hard" was released as its fourth and final single on October 20, with Poppy having performed it live prior. The album's tenth track, "Motorbike", was released as its third single on September 12 after being previously leaked online. Following the announcement, the album was immediately made available for pre-order. On July 19, 2023, Poppy released the single, "Knockoff", and announced the album, Zig for release on October 27, 2023. The single marked her return to Sumerian Records following a short signing with Republic Records for her fifth EP Stagger (2022). In March 2023, she announced a new single called "Church Outfit", which was released on April 4. In a December 2022 interview with Revolver, Poppy revealed that she was working on her fifth studio album. Produced by Ali Payami, the record marks the artist's return to pop music, and features a more industrial sound than her previous album, Flux (2021). The album was released through Sumerian Records, marking her return to the label after briefly signing with Republic. Zig is the fifth studio album by American singer-songwriter Poppy, released on October 27, 2023.
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